Working With Your Web Developer: 6 Essential Steps to Help Your Business Grow!
Let’s paint this picture…
You’re a client desperately trying to get your web developer to create the right template for your website. Or perhaps you’ve endured the frustrating calls to a sales manager or customer service representative, with no technical background or authority. Worse yet, maybe you’ve experienced the vague time estimates and the time zone differences that can make getting what you need an absolute nightmare. Do these scenarios sound familiar?
YES, using a web developer or website company can be frustrating!
Fortunately, if you know how to ask the right questions, your web developer can become your businesses’ most valuable asset.
Below are 6 essential steps to enhance the relationship with your web developer.
1. Avoid Technical Lingo With Your Web Developer
Even if you know exactly what you want, explain it to your web developer in nontechnical terms. Think about it like this – that’s why you hired a professional in the first place, right? In other words, they probably know of a more effective way to get your ideas across.
2. Prepare and Define Your Goals
Nothing wastes more time than a client who doesn’t know what they want. Therefore, before each call or meeting with your web developer, it is always a good idea to comprise a list of:
- Any long and short-term goals you may have in mind, and the possible outcomes of these goals.
- Any changes to design, or any strategies you wish to implement.
Most web developers will do exactly what you tell them, without considering the possible outcomes to your business goals. However, it is your responsibility to make sure any design changes or additions are congruent with your business goals. On that note, it is the web designer’s job to make sure the changes or additions are displayed the best possible way on the internet. In other words, don’t expect your web designer to make business decisions for you.
Moreover, do remind your web developer what your overall business goal is. This will keep the developer moving quickly in the right direction. It also helps if you stay focused on the big picture and nail down exactly what your trying to accomplish by making adjustments to the website.
3. Use Examples of Other Sites
Have some examples of websites you like and dislike, and be specific about what you like and don’t like about those sites. A good web developer will also give clients some ideas or demo websites to take back with them. We will often click through the competitors’ sites and give insight into what works and what doesn’t for our clients’ industry.
4. Get 24/7 Tech Support
Don’t wait for a crisis to erupt before learning that your primary go-to for tech support is away on vacation. Website disasters can and do happen in real time, so make sure your web developer offers 24/7 tech support. Just because your website goes down after 5:00 p.m. is no excuse for your hosting company or web designer not to get it back up and running as soon as possible.
5. Put Everything in Writing
After an initial phone call in which new projects are discussed, always follow up with a detailed email explaining what you want. Having things in writing leaves less room for interpretation between two parties and saves everyone time in the long run.
6. Keep Your Web Developer Informed
Your web development team has only as much information about your industry and your company’s online goals as you tell them. Keep them updated with what’s going on in your company and with your competitors. However, it’s their job to come up with ways to promote your site and keep the visitors and leads flowing. At the same time, it’s your job to make sure those ideas align with your budget and business goals.
Bonus #7 – Compatibility is Important!
Don’t forget, it’s important to choose a quality web developer that you can get along with on a personal as well as a professional level! The truth is, as your company grows, you will come to depend on your designer more and more.
Creating and maintaining a website shouldn’t be a struggle. The number of web design companies and independent web developers is increasing rapidly, and they all want your business. If you feel that you’re not getting the most out of your current web developer, it’s probably time to look for a new one.