The Top 5 Practical Reasons Your Small Business Needs A Website
For many, internet access is no longer a luxury, but a necessity. Let that sink in for a moment.
1. Your Small Business Needs a Website To Be Competitive
One main practical reason small business owners need a website, is simply the current competition with everyone else! In this day and age, it’s risky for any business to not have a website and online presence. You will be losing out on a big portion of the market to your competitor who owns a website, and who is driving more traffic from search engines and other social platforms.
2. Real-time Analytics and Feedback
In 2019, the reputation of every business is mostly dependent on the reviews they receive on social platforms. In turn, this can offer a good feedback mechanism to the business owner(s). But it can goes even deeper than this. When you have your own real-time analytics of EVERYTHING happening related to your website and online presence, you will be able to track:
In turn, you will be better equipped to make decisions about the business, tweaking/modifying services or products to increase sales and customer satisfaction.
You can also build a list of subscribers, start an email marketing campaign, or provide newsletters for your visitors to update them with new information and/or offers.
3. A 24/7 Salesperson and Open Store
Have you ever dreamed of hiring the perfect salesperson who is working for you 24/7, and has the ability to reach millions of customers around the globe, at anytime? When you showcase your products on your website, and have an online store to sell those products, YOU ARE selling 24/7, non-stop !
4. A Website Makes Your Business Appear More Legitimate
Another reason small business owners need a website, is for Credibility. In 2019, a high percentage of small businesses have a website and online presence. With that said, customers expect your company to have a website, and will be put off if they discover your business has no internet presence. Fundamentally, your website makes your business known to the public, and gives it a credible reputation.
On another note, having a modern, updated, and speed optimized website is equally as important! Having an aesthetically pleasing and easy to navigate website sends customers a clear message; you care about the upkeep of your business AND customers.
5. Bigger Customer Acquisition and More Leads!
With an online presence, you’re extending your customer/market reach to newer limits. Your small business WILL need this, especially at the beginning! Bottom line: a website means more presence for you, and for your products and services.