There’s usually a trade-off between the pros and cons of website builders .
An online presence is a must for any company because people are actually searching for your services online.
A website tells a lot about you. It is like having a digital info-brochure of your business.
If you own a company but do not have a website, you’re missing out on many opportunities.
First impressions matter! And a great website design impacts your business in many ways.
It is now easier than ever to create a business website. You don’t need to have knowledge in coding or designing, and it doesn’t cost much money.
You can create your own website using a website builder (Wix, Squarespace, Weebly. Etc.)
Before we get into the pros and cons of website builders, let’s explain what a website builder is.
What is a website builder? And how does it work?
A website builder is a tool or platform that allows those without coding or web design experience to create a website.
With drag-and-drop functions, the site builder allows anyone to build a site quickly and with ease.
In other words, it is a DIY tool that enables the user to create a website using pre-made templates. As a result, it saves a lot of time and allows anyone to create a website.
Now, you may wonder, "would a website builder be ideal for me?"
It depends upon your requirements and your skill level.
There are many pros and cons of website builders. For example, Wix has over 500 templates, while Weebly has only 40. However, Weebly is cheaper to use than Wix.
But, to be honest, none are the best. It can give off immediate amateur impressions. Visitors to your website might not take your business seriously if they know you have used a website builder for $10.
They all offer no web hosting choices. For example, there is no way to export your data from a website builder if you want to move to another platform.
A web host is a space where you store all data that you want to share with the rest of the world. It makes your website’s files (code, photos, and so on) available for online viewing. With a website builder, you’re simply stuck with the company.
Apart from that, web hosting is all about speed, especially if you want to create a website for your company or an online store.
Because customers wouldn’t tolerate waiting for an e-commerce store to load. Websites should be accessible. Therefore, choosing the best web hosting plan for your website’s standards affects your website speed.
Compared to other platforms like WordPress, Wix and Squarespace are merely “builders.” WordPress, on the other hand, is not.
Is there ‘builder’ functionality in WordPress? Yes, there is. But only in the sense of plugins or its built-in ‘Gutenberg’ editor. Which isn’t actually a builder and is just a type of builder.
WordPress is a CMS (content management system). But more importantly, it’s open-source, which the other two are not. Therefore, you have full control of everything you do on a WordPress.
If you use Wix, Squarespace, or any other cookie cutter builder, you will end up with a website that will NEVER achieve your goals.
Because you want your website to:
• Rank high on Google and be found by users.
• Provide the users with a great user experience ( user friendly.)
• Establish a good brand image and presence (create a marketing persona.)
• Boost the conversion rate of your website.
• To compete and outperform your competitors online.
• Uniqueness in the website design rather than using a template.
Regardless of the pros and cons of website builders, they would not include complex functionality. So, depending on your standards, these builders may help or fall short.
The Pros and Cons of Website Builders.
• No Coding Skills Required.
• No Design Skills Required.
• Ready-made templates.
• Easy to use.
• Not suitable for professional business.
• Poor SEO (search engine optimization.)
• Website builders offer many features but with terrible performance.
• Because of the excessive features, the builder contains lots of bloatware code.
• Vulnerabilities and lack of good updates.
• Lack of Customization flexibility.
• Page speed is usually slow.
Although some of these website builders are ideal for hobby websites or portfolios, they aren’t perfect for business websites.
A business website needs quality design, SEO-friendly code, and professional features.
Should you hire a web design company to build a website?
It depends on the purpose or intention. Why do you want a website? What will you do with it or use it for?
Whether it’s a personal blog or an information-only website, it might be best not to hire professional developers. But instead, just use a website builder.
How do you value your time?
Let’s take this scenario. You want to sew your own sweater. And let’s assume you value your time at $50 per hour
I doubt you’ll take the time to learn how to sew a sweater quickly with no previous experience.
In reality, it would be hard. You don’t have the tools, and it would probably take you weeks to finish a button-up sweater of any quality.
That would add up to at least $4,000.00 of your time! Yes, you’d know how to sew shirts after that.
However, it would still take a long time to make each one. Instead, for $200, you can get a high-quality custom-fitted shirt. Made and designed by professionals in the industry.
They have the tools and the know-how, and it’s their profession.
Now, let’s figure out what you expect to gain from this website. If you’re selling products on your site, how much money do you expect to make each month?
If you want to make $2000 per month, keep in mind that paying a professional team to build your site for 6k (which may seem like a lot) – will get you $24,000 per year.
It’s always best to pay professionals to do the job. And if you’re on a budget or low on cash, then it might be best to save up instead of using the “cookie-cutter” website builders.
Plus, web designers offer more than just design. Web designers are consultants; trusted people brought on to help solve business problems. Website builders will never be able to do these things.
In other words, it’s always in your best interest to get a professional “eye.”
Hiring professionals is necessary if you need unique functionality/concepts/complex by design pages.
Bottom Line …
What is best for everyone, is not always best for you. And a website is a must-have for every business.
The more professional your website, the more benefits you will be able to achieve.
Now with a good understanding of the pros and cons of website builders, if you choose the right plan, you will have your website up and running within hours.
Making it easy for you to get exactly what you want from a website.